Wednesday 4 October 2017

Thought provoking

What's Your Bias? The Surprising Science of Why We Vote the Way We Do

I was asked to review this book by Nudge

As a poll clerk and canvasser I was interested in this book and thought I probably knew the answers- well I witnessed the arguments for and against Brexit on the 23rd June 2016- in a little church hall in Gloucestershire- I was merely scratching the surface.

This is ideal for readers who want to learn a bit of psychology around politics- it states we sometime vote for reasons we are not consciously aware of. take Brexit again the media flooded our brains with immigration- so when people started to go to the booths they truly thought this would solve the problem.

Then later that year President Trump was elected- who would have thought that was going to happen, but as I keep saying people must have believed in him as they voted for him.

As I have discussed the UK and the USA in the last two paragraphs, the author gives a good distribution between the UK and USA.

The author gives a good argument of how we today are so influenced by social media and advertising that is displayed on the internet that subconsciously affects how we think. Years ago we would have looked at class and how much money we have, and now there appears to be a shift. We are even influenced by what someone looks like.

This is not a heavy going book, readers will find this easy to read and extremely thought provoking.

I recommend this book - perhaps we will be more aware of influences when we go to the booths at the next election.

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